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  • Our name is no accident

    We are Ideal Standard

    We believe that people should have their ideal bathroom, whatever that means to them, as standard. We've been creating quality bathrooms for over a 100 years. It's what we do. From basins to baths, toilets to taps. When it comes to designing, manufacturing and configuring bathrooms we know a thing or two.

  • We bring bathrooms to life

    We understand that the bathroom is more important than ever – an untapped space. A place to sit with a glass of wine, to relax, play, transform, refresh and rejuvenate. A room that can evolve from a functional to a living space.

  • Making the possibilities real

    We know that people are excited about the possibilities for their bathrooms but they need help to create their best bathroom solution – or in other words their 'real ideal' bathrooms are challenging spaces: what excites us is helping people to translate their visions into reality.

  • People shaped spaces

    Because beauty is in the eye of the beholder, people want personalised solutions. They have an individual view of how their bathroom should work, look and feel, rather than accepting a 'one size fits all' solution. We refer to this as the desire for 'people shaped spaces'.

  • We believe in real ideas

    We believe everyone deserves a bathroom that is functional, accessible but also beautiful. Our purpose is to help people create their 'real ideal' bathroom, what ever that means to them in terms of their space, style, budget or needs.

  • Experts in bathroom ergonomics

    We believe we can help people to create their 'real ideal' bathroom because we are the experts in bathroom ergonomics. 'Ergonomics' sounds very grand but really it's quite simple: it's about user centred product design, thinking in terms of people shared spaces and achieving balance between form and function.

  • Balancing science with art

    Because we have a unique perspective on people, fittings, furniture and how best to use space, we balance the way we think about bathroom design across all the key pillars of ergonomics – from safety, cleanliness, aestethic pleasure and comfort to peace, quiet and psychological wellbeing.

  • Our heritage is in total bathroom solutions

    Over 100 years of creating bathrooms means we understand how a bathroom works in totality – from the design of the perfect fitting through to making the most of the whole space. And because we produce our own products using the best materials and skilled craftsmanship we know that every product is made to the highest quality standards.

  • Democracy of design

    We know that bathrooms can be difficult spaces – too small, too big, too L-shaped, too slippy, too busy or just awkward. Whatever the space, we aim to provide inspired ideas and helpful tools to help turn a vision into reality, whatever the desired look, budget or space.

  • The ideals we set

    We are innovators – we created category defining innovations such as the ceramic Disc cartridge that put an end to dripping taps. And click technology which cuts water and energy use. Our unique idealblue technology for fittings can now help households save even more of their precious energy and water resources.

  • The standards we meet

    We are the choice of the professional. Architects and Designers specify us for high profile and demanding environments, including major hospitals, sports stadiums, iconic buildings, landmark hotels and public facilities.

  • A beautiful use of space

    The application of our expertise has a very clear purpose – to help people get the best out of their bathroom, so that they can feel their best – everyday. For us that's A beautiful use of space.